Hello, PLG Enthusiast!
Welcome to the first official edition of the 'Team Co-Led Growth' newsletter, where we are not busy introducing ourselves. Rather we’d dive right into some good PLG-connected content.
Today, we're journeying into the intersection of healthcare and Product-Led Growth (PLG).
Specifically, we'll focus on how user experience (UX) can act as a catalyst in propelling growth within this vital industry. I mean we are a UX-led agency so it’s better that we start with something that relates to our roots.
Healthcare is a sector where user satisfaction isn't just a nice-to-have; it can have a profound impact on people's lives. Whether it's a mobile app for managing prescriptions or a telemedicine platform - factors like the ease of use, accessibility, and intuitiveness of the product are always critical.
This is where PLG comes into play. A go-to-market strategy that leverages the product itself to drive customer acquisition, conversion, and retention, PLG places the end user at the core of growth strategies. And it's making waves in healthcare.
If PLG is the vehicle driving growth, then UX design is the fuel that powers it. How? Let's dive deeper.
Simplicity and Ease of Use: Healthcare applications often involve complex functionalities. For example, there are a lot of personas involved with healthcare apps and you want effective communication amongst all of them. Through effective UX design, these complexities can be made user-friendly, fostering higher user adoption and retention - the essence of PLG.
Accessibility: In healthcare, your users could range from tech-savvy young adults to elderly individuals with limited tech familiarity. You can’t be specific or ignore any of the end-users involved as healthcare is critical.
UX design function needs to ensure that your product is accessible to all, thus widening your user base and driving growth.
Trust: Healthcare is a sensitive field, and trust is crucial. A well-designed product that keeps user needs in mind fosters trust and loyalty - key elements of a successful PLG strategy. It’s not just about how you promise but it’s way too important how you execute your ideas
By centring UX design in your PLG approach, you can transform your healthcare product from being just a tool to a growth engine. Remember, an excellent product is one that not only meets a need but does so in a way that delights the user. And that's what PLG in healthcare is all about.
In upcoming editions of our 'Team Co-Led Growth' newsletter, we'll delve into more specifics and bring you case studies, best practices, and tips to harness the power of PLG in healthcare and beyond.
Eager for more? Hit that subscribe button and join us in exploring the fascinating world of Product-Led Growth!
Stay healthy and inspired,
From Folks @ Team Codesign
P.S. Have questions or topics you'd like us to cover? Just hit reply - we'd love to hear your thoughts and suggestions!