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  • Shardul Durge
    Engagement Lead, Trekker
  • Abhishek Dutta
    UX Strategist, Singer

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We are available for socially-distant meetings
Monday-Friday between 11am & 7pm

Client Testimonials

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FAQs

Do we also do development?

Yes, we are experts in Front end Engineering and translate the designs to pixel perfect implementations. We do not work on backend technologies

Backend work is usually done by the customer’s team or we can help find a great partner.


What kind of applications do we design?

Web based applications, iOS & Android Applications.

Do I need to invest in User Experience for my web project?

As strong advocates of UX, we would obviously say ‘yes’. Some agencies simply create a nice visual design which then forms the basis of the entire website or app. We believe that by really understanding the people that are using your product, their goals and expectations, you can create an experience that your users will enjoy. This is key to increasing engagement, conversion and loyalty.

Investment into UX should be considered on a scale, rather than an all or nothing approach. Smaller budgets might be restricted to an expert review and implementing best practice, as budgets increase more investment can be made. There is real value to be gained from stakeholder, user and competitor research that is then analysed to produce personas, goals and task mapping, scenario development and user journeys.

The businesses that financially benefit the most from UX investment and see a directly attributable return are those sites that have specific conversion requirements. An online conversion may take different forms depending on the company objectives, i.e. from increasing sales leads, bookings, purchases or data capture to reducing inbound calls to customer service.

Investing in user experience research and design for a web application can help to drive usage. People will avoid software that is not user-friendly. UX research can identify the typical journeys and frustrations the user has, the interface can then be redesigned to make using the software a more pleasurable experience, increasing adoption, engagement and retention. We have also found that a better-designed user interface can also increase the accuracy of data input.


Do you work with in-house teams?

Yes, our collaborative approach means that we are happy to pass on our completed work along with the relevant documentation to your in-house teams for the next stage of the project. Whether it’s the research and insights findings report, wireframes or completed design files. We are happy to participate in a handover briefing if needed.

Do you just design and develop websites?

No, we can create any type of digital product. We can design and develop mobile apps, progressive web apps, bespoke web applications such as online portals and intranets. We also provide digital campaign support for clients including digital design assets such as email templates and banners. If you have a unique digital project in mind, please contact us to find out how we could help.

I want to improve just one part of my site/web application. Can you help?

Yes. We have experience at reviewing specific parts of user journeys such as improving complex processes such as online booking and lengthy registration forms to improve conversion - we helped the YesMindy and Talkitover successfully redesign their donor registration form to improve the quantity and quality of applicants. We have also worked with clients to redesign the user interface of their web application to increase engagement and accuracy of data input.

How much does it cost for a new website?

This is one of the most common questions asked, but the most difficult one to answer. The cost of a website completely depends on what you want. Some sites can cost $5,000 and some can cost over $100,000. If you have a budget in mind, our approach is to understand your objectives and challenges, then we will make recommendations we believe will best achieve your goals and provide value.

Do you provide support to the application after the product launch?

We shall extend our support according to the client’s requirements. After ‘User Acceptance Testing (UAT), we shall be providing support for the next 3 months.

If the client has opted for an Annual Support Contract (ASC) with us, we are entitled to provide our services at any time during the period of contract.


What are the inputs and data the client needs to provide?

Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details/data we require before the start of every project.

  • Business/organisational goals
  • Target audience details
  • Product goals
  • Expected outcomes and KPIs of the project
  • Technical specifications
  • Market research data, if any
  • Previous user experience audit results if any
  • User analytics data, if any
  • Business reports

What is the timeline for a UX design project?

All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.

What is a typical UX design process?

When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools. There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process include- Discover, Define, Design and Deploy.

1. Discover: 

This is the first stage where we try to understand the needs of the business, stakeholders and its end users. We also evaluate the desired outcomes, KPIs and full scope of the project in this phase. The activities include:

  • Stakeholder interviews
  • User research and interviews
  • Business, market and competitor analysis
  • UX Audit (if revamping existing design)

2. Define:  

This is where we will analyse all the inputs, feedbacks, observations and arrange them in order to define the problems and needs to be addressed. The Define stage include:

  • Define the User Personas
  • Define the problems
  • Red Route analysis for feature prioritisation
  • User Journey Mapping

3. Design:

Design stage starts after the client’s approval of our findings and solutions in the Define phase. Design stage starts with quick sketches to iterate and finalize the solutions. The deliverables includes:

  • Information architecture
  • Wireframes
  • User Interface design
  • Interactive prototypes
  • Design systems

4. Deploy:

If the client requires it, we have a dedicated team of inhouse software engineers to deploy the designs created by our team. The services included:

  • iOS/Android/Web development
  • Front-end engineering
  • Usability testing
  • Software/bug testing
  • Final deployment (Project go-live)

What exactly is UX design?

User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users. People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design. Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products. The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.

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