With TCD, you can quickly figure out gaps in your website/app overall experience, thereby finding immediate solutions for improvement. Consistency in UX design significantly influences the website/app experience for users. Any changes in this experience can affect users’ trust and preferences negatively.
User audit or User Experience Audit is essentially a method to identify and pinpoint the troublesome areas of a digital product. Also known as usability audit, it is an attempt to reveal which parts of a website or app are creating issues for users and coming in the way of conversions.
Put, UI/UX audit evaluates the user interface of a website or a mobile app. It’s an excellent tool for businesses who want to identify usability issues in their digital products. In addition, it can help identify problem areas that make users abandon their digital journey and leave the website or app in the middle.
Like financial audits, a UX audit process conducted by UX/UI experts or UX audit agencies also uses different empirical methods to expand on an existing situation and offer appropriate recommendations for improvements or user-centric enhancements. During the process of UX audit, a UX auditor or UX audit companies typically use a variety of tools, methods, and metrics to analyze the issues with a product. Some of these include-
Review of business and user objectives
Sales/customer care data
Compliance with UX standards
UX best practices
Wireframing & prototyping
UX audit service is essential to identify where a user is struggling with your product and then create a clear roadmap for improvements. At TCD, our UX experts will help you will discover:
Why do your users find it hard to perform a task?
How to increase conversions on your website/app?
Why your user retention is low?
Ultimately, our UX and process will let you know how to make it simpler for users to achieve their end goals and increase the conversion and success rate.
Here, we’ve outlined the step-wise procedure that is included in a TCD’s UX audit services. However, it is important to remember that each of these tasks can be scaled up or down based on time and budget constraints.
Here is a step by step procedure TCD conduct during a UI/UX audit:
1. Understand the goals
Our UX/UI experts first discuss the key business and usability objectives with all the stakeholders involved.
2. Record all the findings
Our UX experts create an evaluation document that records the key UX/UI obstacles and various gaps in hierarchy, style, and typography.
3. Do a review of the website/app
Leveraging the heuristics evaluation and design principles framework, customer journey, and brand guidelines are then evaluated to review the website/app.
4. Recommend solutions
The last step at TCD is to suggest solutions, clear roadmaps, and strategic design directions as a detailed report.
TCD will help you in achieving the following UX audit deliverables much faster-
Better conversion rate
On point information that is easier to understand
Contemporary design and faster task completion
Reduced chances of human errors
Easier to achieve end goals
Less time consumption
Less user frustration leading to satisfied/happy customers