WARP

Optimizing freight consolidation solutions through a single, interconnected platform

Visit WARP

Location

USA

Industry

Logistics

Duration

2 Years

Services

UX Strategy

Wireframing

UX/UI Design

Prototyping

Background

WARP is not just a trucking company but stands at the forefront of innovation, dedicated to refining the complexities of logistics through their advanced interconnected digital solutions. Servicing an extensive network that spans across the United States, Canada, and Mexico.

WARP has meticulously engineered a cross-platform Transportation Management System (TMS), a cornerstone in their mission to bring unprecedented automation and efficiency to the sector.

Each stakeholder is endowed with dedicated portals—Admin, Carrier,
& Customer - Ensuring that every transaction is not just a transfer of goods but an experience of streamlined simplicity.

Despite the groundbreaking potential of Warp's technological suite, the existing workflow was beleaguered with inefficiencies, primarily due to manual data entry, and cumbersome processes for providing quotations and shipping details to name a few.

Customer Quote Search

Our Process &

Deliverables

Our Process &

Deliverables

Discovery

Competitor Analysis
Online workshop with Product Manager to understand requirements
Design critique sessions with Design Manager

Wireframing

Brainstorming requirement is WARP team
Understand overall user flow
Creating low- fidelity wireframes on Whimsical

UI Design

Visual Designs in Figma
Prototyping the flow
Testing the prototypes with real users
Improving the flow and UI based on User Testing

Design Support

Iterations
Working on new workflows
Converting ideas to life

The Problem

WARP developed an extensive in-house software ecosystem aimed at enhancing process transparency and facilitating intuitive interactions among all parties involved in the delivery chain. Despite these developments, WARP's logistics platform encountered numerous significant obstacles that impeded both operational efficiency and customer satisfaction. Below, we delve into the challenges they encountered and our strategic solutions.

Our UX/UI design expertise revolutionized WARP's digital interaction landscape, focusing on user-centric solutions that streamlined their operations, enhance visibility, and optimize logistics performance.

Inefficient Shipment Creation

Problem

WARP's reliance on manual entry of shipment details via email and spreadsheets resulted in a
time-consuming and error-prone process. This outdated method of collecting information significantly delayed the shipment lifecycle and impacted customer service quality.

Solution

To streamline WARP's shipment creation process, We designed an intuitive digital interface that automates data entry and eliminates the need for manual spreadsheets and emails. With this enhanced process, the shipment lifecycle is expedited, and the overall quality of customer service is significantly improved, reducing both time investment and the risk of human error.

Live Driver Tracking

Problem

The lack of an integrated tracking system forced WARP to resort to calling and texting drivers for location updates. This manual approach to tracking was not only inefficient but also failed to provide stakeholders with the assurance and accuracy needed for timely deliveries.

Solution

In response to the challenge of inefficient driver communication, our team developed a robust live tracking feature within the WARP driver app. This app furnishes shippers with precise, real-time locations of their loads along planned routes. Enhanced with detailed statistics such as route completion times, delays, and estimated delivery timings. As a result, shippers gain a transparent and accurate view of freight movement, enabling them to manage expectations and optimize logistical workflows more effectively.

Temperature Monitoring

Problem

For perishable goods, the inability to monitor temperature in real-time posed a risk to product integrity and client trust. This gap in the logistics chain called for an immediate technological intervention to safeguard sensitive cargo.

Solution

To maintain the integrity of perishable goods WARP introduced a compact, durable tag system that affixes directly to the shipment's box or pallet, enabling real-time temperature monitoring throughout the freight's journey. We helped WARP in designing a customer platform were users can track their Shipment or Pallet, this offered shippers complete visibility from origin to destination, enhancing the reliability of the logistics chain

Customer Dashboard

Problem

Customers were missing out on valuable insights due to the non-existence of a dashboard for analyzing shipment data and logistics spending, along with real-time tracking capabilities.

Solution

To provide information to shippers on driving activity such as engine hours, ignition status, GPS location, and miles driven. We helped WARP in designing the valuable Customer Dashboard. Through an API integration with TruckerCloud, WARP has aggregated information from over the top 30 leading ELD platforms. With information from a carrier about what vehicle they are using in their fleet

Inefficient Shipment Routing

Problem

Manual routing processes led to suboptimal path selection, thereby increasing transit times and costs. The absence of automated, intelligent routing solutions prevented WARP from optimizing logistics operations and delivering cost-effective services.

Solution

We tackled the challenge of inefficient shipment routing by designing an intelligent routing module within WARP's platform. This automated system leverages advanced algorithms to analyze various factors such as distance, traffic patterns, and carrier performance to determine the most cost-effective and time-efficient routes. The interface provides clear, actionable insights and options for logistics planners, enabling them to make informed decisions that optimize the delivery process. This solution not only streamlines logistics operations but also reduces shipping costs and improves overall service delivery.

Cross Dock Management

Problem

A clear view of a pallet's journey through WARP's cross-docking facilities was missing. Without real-time updates as freight was received, loaded, and dispatched, both WARP and its clients faced challenges in inventory and shipment management.

Solution

Addressing the issue of ineffective cross dock management, our UX/UI team developed a comprehensive tracking system within WARP's platform. Utilizing state-of-the-art tracking technology, the system offers real-time updates as pallets are scanned at cross-dock facilities, loaded onto trucks, and dispatched to their destinations. This feature eliminates the reliance on inefficient communication methods, granting WARP and its clientele the ease of tracking their freight directly through a user-friendly dashboard. The result is a significant enhancement in inventory and shipment management, ensuring transparency and control throughout the logistical chain.

Website Revamp

Problem

WARP's online presence suffered from an outdated, unwelcoming website design that failed to engage users, resulting in a low conversion rate. The archaic aesthetics and navigation discouraged prolonged user interaction, clearly signaling the need for a digital facelift.

Solution

We undertook a comprehensive redesign of WARP's website, infusing modern aesthetics and streamlined user experience principles to create a more inviting and functional online platform. By incorporating additional relevant pages and utilizing Webflow for development, we provided WARP with a responsive, agile website that not only aligns with the contemporary web standards but also elevates the brand's digital identity, ultimately improving user retention and conversion.

Client Testimonial

Partnering with the Team Codesign has revolutionized WARP's platform, enhancing operational efficiency and customer satisfaction. Their tailored solutions for shipment creation and live tracking have set new logistics standards, cementing our market leadership.