Branding a Community to
Attract More Members
UX Design
Web Development
Intro:
The Alpharetta
Portfolio
Community of Commerce is an elite collegium of businesspersons, leaders, and experts that wish to foster a thriving economic climate that nurtures dreams and aspirations.
Headquartered in Alpharetta, Georgia, the Chamber believes in community-driven growth to improve business prospects and enhance the quality of life.
Problem Statement: Dwindling Member Base
For an organization that banks on the community aspect of developing a symbiotic relationship, the Community Commerce relies heavily on its member base to expand its brand and capabilities.
Fortunately for the Chamber, it saw consistent growth. During its inception in 2013, it had 77 Charter Members, and five years later, the Chamber was 400 strong in 2018.
However, the Chamber wanted to accelerate this growth and acquire a larger member base. And even though it hosted an amazing website, it failed to translate into actionable signups that contributed to its development.
6th
Fastest Growing City
390+
Members & Counting
90+
Events Annually
Revamping the User Interface:
A First Aid Solution
Our mission was to craft a responsive platform that simplifies CSR engagement for:
Corporates: To drive employee participation in impactful projects and events, offering analytics to monitor and celebrate CSR achievements.
NGOs: To elevate fundraising efforts with a management system designed for maximum donor and volunteer engagement.
To thoroughly understand Intel’s problems and pain points, we conducted many workshops and discussion sessions with their stakeholders to create the best and most practical solution.
After many brainstorming sessions between Intel and Codesign, we identified that the first step in bringing this change involved specifically designing the workflow for each individual who’s a part of the work environment.
This step was divided into two smaller steps.
Putting Plans into Action:
The Growth and Progress So Far
Once the expectations were set in stone, we started planning and executing the website redevelopment roadmap.
First, we analyzed competitors, such as Indy Chamber and Grand Rapids and measured their respective performances. In addition to the insights derived from such market research, we also listed the customer pain points.
After many brainstorming sessions between Intel and Codesign, we identified that the first step in bringing this change involved specifically designing the workflow for each individual who’s a part of the work environment.
given the visitor-first mindset, the user journey had to be reconstructed from scratch, which meant a complete overhaul in the information architecture.
By amalgamating these inputs, we successfully developed an actionable roadmap detailing the various aspects that required attention. Some of the key findings include:
Succinct display of the deliverables, along with a comprehensive plan of action.
Carousel banners containing the various brands associated with the Community of Commerce.
Design website pages in line with the content strategy.
Putting existing members in the spotlight & using the website as a stage to share their insights & experiences to build an emotional connection.
Greater focus on visual content formats, such as videos, to serve as the Hero content on the homepage.
A real-time dashboard that displays all the past, ongoing, & upcoming events & projects.
Upgrading the website’s structure with lean methodologies to make it more sharp, tidy, & streamlined.
There is Always Room for Growth:
Future Scope
As the transition continues in well-planned phases, the Community of Commerce website remains a hotspot with greater potential for further growth. For instance, the integration of sales and marketing opportunities within the website can be facilitated through contact forms, CTAs, and other lead generators contributing to the client database. Further, augmenting these actions with tools like CRM could improve conversion rates.
Such minor yet high-impact considerations will further drive the growth in the Community of Commerce member base and land more opportunities than their basic website managed to garner.
With such promising ideas in the pipeline, it is only a matter of time till we watch Community of Commerce soar!
Client Testimonial
Project Summary
Alpharetta
UX Strategist - Abhishek
UI Designer - Naqiya Ali
Webflow Developer - Sachin
Adobe XD, Webflow
Georgia, USA
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